Emmy Jedras
Brand builder + team leader
Thornton Tomasetti
Re-branding an engineering firm to support new offerings
Thornton Tomasetti had expanded well beyond its roots as a structural engineering firm, solving problems for everything from forensics and disaster preparedness to life sciences. The organization was struggling to explain what tied all its practices together.
My research uncovered that Thornton Tomasetti stood out in its industry with a unique mindset that embraced change and that the firm’s culture attracted people with the drive to tackle any challenge they faced.
This culture of innovators enables Thornton Tomasetti to say “yes” to projects that others shy away from, helping clients achieve bold goals. Inspired by this insight, I built an evolved brand around the concept of “Here’s How,” a mindset that sees every challenge as an opportunity to redefine possible.
To complement the strategic platform, we employed a new visual language that revealed the “how” behind the firm’s solutions and designed a new immersive website that shared the full Thornton Tomasetti story, well beyond structural engineering.
