Emmy Jedras
Brand builder + team leader
West Monroe
Building a differentiated consulting brand
Despite a powerfully differentiated offering and a track record of delivering game-changing resultsfor clients, West Monroe was too often considered the “best kept secret” in the consulting world.
Through research, it became very clear that West Monroe was a different kind of consultancy. West Monroe’s ultimatedifferentiator — and the key to the brand — lay in how they leverage their strengths to deliver real, quantifiable results for clients.
West Monroe’s new brand looked to do justice to those differentiators as well as that ultimate focus on value, as encapsulatedby its brand essence, “Undeniably Different. Undeniable Results.” The brand platform built out this message to clients,prospects, and employees, codified a bolder brand voice, and acted as the basis for a powerful new visual identity fora powerful new visual identity, and a number of internal and external activations, from employee events to advertising.
