Emmy Jedras

Brand builder

Through my work I bring clarity to the complex.
Make big ideas actionable.
Build differentiated brands.

Team leader

As a leader I foster inclusive environments.
Create cohesive and collaborative teams.
Engender trust and confidence.

In all I do, I try to have fun — and make sure others do too.

Expertise

Insights

Market Research and Competitive Benchmarking
Workshops and Training Sessions
Research Synthesis

Brand Strategy

Purpose, Positioning and Value Proposition
Brand Personality
Brand Architecture and Portfolio Strategy

Brand Expression

Naming
Messaging and Storytelling
Launch Planning
Campaign Development
Employee Communications and Engagement

Industries

I’ve partnered with C-level stakeholders on innovative ways to connect with customers, engage employees and drive growth across a number of industries, including:

CPG
Healthcare
Pharmaceuticals
Real Estate

Financial Services
Non-profits
Professional Services
Technology

My work

The Edge

Designing a competitive readiness campaign for employees

Stelara One-Press

Launching a new product for a leading brand

Janssen Compass

Simplifying the patient experience through brand architecture

Michelin

Clarifying a complex portfolio

West Monroe

Building a differentiated consulting brand

Littler

Infusing a legal brand with ingenuity

Thornton Tomasetti

Rebranding an engineering firm to support new offerings

SailPoint

Repositioning a cybersecurity firm to capture market share